storefront athletic

PROJECT TITLE:

Storefront Athletic - Brand Short Film - University Project

Role:

Director, Editor, Creative Lead

BRIEF:

A short-film campaign advert exploring how fitness and friendship support mental health - commissioned as a brand film for Storefront Athletic, a fitness concept brand.

Developed the creative concept and script around the theme of fitness, friendship and mental wellbeing.
Storyboarded the full sequence, planned shots, and directed talent on set.
Shot and edited the film end-to-end, including colour grading, sound design and motion.
Delivered a 60-second hero cut plus social cut-downs for TikTok and Instagram.

what i did:

RESULT:

One of the strongest-performing project pieces in peer review. Demonstrates end-to-end video production, narrative direction and the ability to turn a social theme into a cohesive branded film..

TECHNICAL:

Sony A7 IV, 24-105mm Lens. Edited In Adobe Premiere Pro.

tattoo session with mark Biddle

PROJECT TITLE:

Day in the Life of a Tattooist

CLIENT:

Mark Biddle Tattoo

BRIEF:

A documentary-style project capturing a day in the life of a tattoo artist, focused on the atmosphere, process, and personality behind the session through a combination of short-form video and 35mm stills.

Role:

Photographer, Videographer, Editor

Created a short-form video piece documenting the rhythm of the day, using my iPhone to capture natural, close-up moments throughout the session.
Shot accompanying 35mm stills on an Olympus mju ii, focusing on detail, texture, and the atmosphere of the tattoo environment.
Approached the project with a documentary mindset, capturing the process as it unfolded rather than staging moments, in order to create a more honest and immersive visual narrative.
Combined moving image and still photography to build a fuller portrait of the artist’s craft, space, and working day.

what i did:

The project reflects my interest in character-led storytelling and documentary-style content, showing my ability to translate everyday process into visually engaging, human-focused work across both video and stills.