COLT MCR
COLT MCR
PROJECT TITLE:
COLT MCR - Collection Campaign
Creative Producer, Creative Director, Photographer, Editor
Role:
CLIENT:
COLT MCR (Manchester, Fashion)
BRIEF:
COLT MCR needed campaign imagery for a new collection drop & pop up shop - content that felt raw and street-driven rather than polished studio fashion, to match the brand’s culture-led identity.
Developed the creative concept and visual direction, building mood boards around street culture and the brand’s existing aesthetic.
Planned and managed the shoot across multiple locations, coordinating styling, talent and shot lists.
Shot across 35mm film (Olympus mju ii) and digital (Canon EOS 200D) to create a mixed-texture visual narrative.
Led all post-production: selection, colour grading, and final edit in Photoshop and Lightroom.
Delivered a full asset package for Instagram grid, stories, and campaign pages within 48 hours.
what i did:
RESULT:
Campaign content drove strong engagement & purchases at COLT MCR's pop-up shop.
Olympus mju ii (35mm film), Canon EOS 200D, 18–55mm. Natural lighting + Godox V1 flash.
TECHNICAL:
BLEUBIRD
BLEUBIRD
PROJECT TITLE:
Bleubird - Outdoor Editorial
Creative Producer, Creative Director, Photographer, Editor, Stylist
Role:
CLIENT:
Bleubird (Fashion, Northern Ireland)
BRIEF:
Bleubird wanted a lifestyle editorial for their new collection - imagery that felt connected to nature and community rather than a traditional fashion shoot, shot on location rather than in studio.
Developed the creative direction around an outdoor, narrative-led concept aligned with Bleubird’s independent brand ethos.
Scouted and selected the location (Crawfordsburn Park) based on light, texture and atmosphere.
Directed models on set to achieve natural, unposed moments while maintaining brand consistency.
Shot on Canon EOS 200D with on-camera flash to balance natural light with controlled fill.
Edited and colour-graded the full set in Lightroom and Photoshop, delivering within 48 hours.
what i did:
RESULT:
Editorial content aligned strongly with Bleubird's brand positioning and was featured across their Instagram and campaign pages. Led to ongoing retained collaboration.
TECHNICAL:
Canon EOS 200D, 18–55mm. On-camera flash. Shot on location at Crawfordsburn Park.
AMACH CLOTHING
AMACH CLOTHING
PROJECT TITLE:
Amach Clothing — Street Collection Launch
CLIENT:
Amach Clothing (Fashion, Derry/Londonderry
BRIEF:
Amach needed campaign content for a new collection launch — street-led imagery shot in Derry that felt authentic to the brand's local identity and culture.
Role:
Creative Producer, Photographer, Editor
Developed a street-style creative concept rooted in Derry's urban landscape and the brand's Northern Irish identity.
Scouted locations across the city streets, selecting backgrounds that complemented the collection's colour palette.
Shot across 35mm film (Olympus mju ii) and digital (Canon EOS 200D) to create a layered, textured visual story.
Directed talent on set to achieve candid, movement-driven moments rather than static poses.
Managed full post-production in Photoshop and Lightroom, delivering social-ready assets within 48 hours.
what i did:
RESULT:
Content supported the collection launch across Amach's social channels and contributed to increased brand visibility and engagement. Client rebooked for future work.
TECHNICAL:
Olympus mju ii (35mm film), Canon EOS 200D, 18–55mm. Natural lighting + on-camera flash. Shot on location in Derry.
